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[Chinese shoes Network - brand observation In recent years, the momentum is very Meng Jin Dema beyond adidas successfully boarded the US market, the second-largest sports brand in the top spot after he spent a number of big acquisitions in the software technology investment The company, for the further development of the company has laid a good foundation. Therefore, the industry will have a voice: Dema able to get rid of Nike in the future. Of course, it is also not impossible. But a combination of factors from the current size of the market, Nike and Under Armour, and hold both the target population and other point of view, in front of Dema Nike still too immature. In every industry, there is always a undisputed industry leader, other companies can learn from them a lot of new things. Sports industry is no exception. When we think of this industry, the first thing in our minds is the Nike (Nike), a recurring in various sports equipment, sportswear and accessories, and so the above brands. Many companies have tried to emulate the success of Nike models, results have failed. In the past few years, the industry has cropped up another oft-mentioned names - Dema (Under Armour). The company is called Nike most powerful competitors. Many people believe that Dema has the ability to eat, Nike's market share in the next few years. Is this true? Experts say not necessarily. Here we analyze several aspects of the two companies. Company size Nike can create a monopoly in the sports industry, the primary factor is the cheap foamposites most important factor is firm size. Nike's market value of nearly $ 86 billion, while market capitalization Dema about $ 17 billion, almost five times the Nike Dema. Nike is now trading near the price of $ 99.73 / share, but Dema at $ 80 / share or so. Only from trading volume perspective, Nike opened Dema great distance, at least for now. For Dema, I followed behind Nike, Nike, inspired by the success stories is a good thing; but to beat Nike, this task is a bit daunting. Another point of winning the Nike account of its dividend yield. Investors for Nike 1.1% dividend yield is very satisfactory. Compared to this, Dema is more tragic, there is no dividend. The brand even more efforts in order to bring a more reasonable return to investors. geographical diversification In terms of geographical diversification, and global market development, Nike completely spike Dema. Currently, Dema mainly for the US market, only 10% of revenue comes from outside the region of North America. Nike in foreign countries have a very powerful influence. In the first quarter of 2015, Nike's sales in the United States, China and Western Europe, an increase of 6%, 17% and 21%, respectively. With the standard of living like India, China, Brazil and other emerging markets increase, Nike is ready to further penetrate these markets and strengthen its monopoly. Currently, China is the most promising of all in a market, but the market is only Nike contributed about 10% of revenue; this means that in this market there is still much room for buy cheap jordans online development of Nike. Once the entire potential of this market is developed, Nike will easily become the industry so that other companies can not match the leading companies. population coverage Nike's business in full swing, its sales reached $ 28 billion. Nike plans to lock several major groups, further increasing performance. "All of our efforts, the starting point is a consumer," CEO Mark Parker said to investors in a recent conference call, "Our passion for the consumer services, keen to seize the key prompted us to drive our growth. " The following are three of Nike's most valued consumer groups. 1. Women Nike expand women's sportswear, in particular sports underwear and tights. Nike Women workout clothes and running equipment in the last quarter of double-digit growth over the men and equipment sector, Parker said. The company also launched a series of fashion types of products, including some unconventional products, such as skirts and lace sweatshirt. 20 to 30 age group of women led a "sports and leisure trends," These consumers will buy tights for fitness, going out or brunch purposes. Nike said it expects to 2017, women's product lines can bring $ 2 billion in sales for the company. 2. Young athletes Teen Nike sports participation in a growing audience group, Parker said. Nike through sponsorship, so that local leagues, clubs and sports leagues young athletes put on their products. Of course, the establishment of cooperative relations is also Nike to attract young consumers an important me jordan retro 14 white/fuchsia blast/black ans and professional athletes. Currently, all NFL teams are wearing Nike equipment. In addition to sponsoring the team, they have also established cooperative relationships with many well-known athletes, including basketball star Kobe Bryant, and tennis champion Roger Federer. While the same in order to attract young consumers, Dema also started signing some famous athletes. 3. runners Most Nike's innovative attempt are concentrated in the running field, Parker said. Although Nike Running is also a key sector, but the category's performance did not reach the ideal standard Nike. "Nike pace of innovation faster than ever, our product line is also more robust," Parker said of the investors, "Running is our traditional sectors, but also our greatest category." Its new running shoes, including LunarTempo included, all of the long-distance runner and design. Nike is still running means innovation, aimed at an advantage when competing with Lululemon, Under Armour and Adidas. In addition, the company also updated Nike + running app. Nike + runners can route, distance, pace, time and calories track; you can also allow them to share photos, share with friends, compare progress. Nike also sponsors some of the worldwide grassroots running events to attract new consumers. Nike considerable investment in research and development, aimed their products more comfortable, more lightweight. With these new technologies, as well as substantial investment income, Nike is undoubtedly the sporting goods industry world leader. Dem cheap air jordans a Nike's highly unlikely to reach within a few years time. Nike's range of products, coupled with its excellent geographical diversification covered, precise objectives and market sense of smell, and the rapid development of emerging markets in the next few years, Nike will reach new heights. 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They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole. Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come housed in the traditional slide out packaging. Air Jordan 11 72-10 Release Date Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Retro ??72-10?? edition. The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD. Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s? Air Jordan 11 Retro ??72-10?? Black/Gym Red-White-Anthracite 378037-002 December 12, 2015 $220 RELATED: Air Jordan Release Dates UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here. UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay. UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line. UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date. They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD. UPDATE: Here are an on-feet and video review of the Air Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release. Air Jordan 11 72-10 On-Feet Review Air Jordan 11 72-10 Video Review UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th? UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th. UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th. UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD. UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here. UPDATE: The Air Jordan 11 ??72-10?? will be available in full family sizing, and here is a detailed look via Sole Heat at the gradeschool version. UPDATE: The Air Jordan 11 ??72-10?? will also be available in baby sizes for the entire family to enjoy. For interesting in scooping up some baby ??72-10?? Air Jordan 11s today find them via eBay. UPDATE: Jordan Brand athletes are already starting to receive their Christmas package that includes the ??72-10?? Air Jordan 11. Here is a closer look from @ripcity3232. UPDATE: With every holiday Air Jordan release, Jordan Brand will be debuting matching apparel to go along with the launch. Here is a first look at what to expect from the highly anticipated Air Jordan 11 ??72-10?? apparel collection via @icyheatsole. UPDATE: Here are the latest on-feet images of the highly anticipated ??72-10?? Air Jordan 11 via mikez_tagram. For good measure there is even a glimpse look at the ??Burgundy?? Air Jordan 5 that would make for one hell of a nice retro release in 2016. Air Jordan 11 72-10 On-Feet UDPATE: Today at the Jordan Brand Holiday 2015 event, they displayed their upcoming Holiday releases that included the highly anticipated ??72-10?? Air Jordan 11. One of the key reports of the event was the official pricing for this year??s holiday Air Jordan 11, which is set to be $220 USD. Check out a few of the images from the event via @j23app and @shegotgame below and let us know if you??re happy about the new pricing in the comments section. UPDATE: Here are some exclusive on-feet photos from @wattsgoodie of the highly anticipated Air Jordan 11 ??72-10?? release. Check out the images below and be sure to follow Watts Goodie on both Twitter and Instagram.